Auntie Anne’s Pretzels
A stint as in-house writer at GoTo Foods led to a couple of fun social-first campaigns.
Art Director/CD/Writer: Kelly Beck-Byrnes
1) To promote the luanch of Pepperoni Nuggets, branded taxis delivered nuggets in NYC via a stunt called Pretzelria.
CHANNELS: Social, outdoor, In Store-Marketing, POS, Swag, Digital
Click thru to see live on IG
2) The aroma of Auntie Anne’s pretzels is de-f@ckin’-lecatble. To raise awareness to this amazing smell, branded perfume bottles were sold in pop-up perfumerie stores in NYC along witth social, POS, and OOH.
CHANNELS: Social, outdoor, In Store-Marketing, POS
Click thru to IG
